Community reminder: Measure I goes into effect on April 1, changing Escondido's local sales tax to 8.75%.

About Measure I 

In the November 2024 election, Escondido voters approved Measure I with 61.12% in favor and 38.88% against, according to the San Diego County Registrar of Voters. This measure implements a one-cent sales tax increase, raising the sales tax rate from 7.75% to 8.75%, and is projected to generate approximately $28 million annually over the next 20 years. The funds will be dedicated to improving essential city services and infrastructure.

Allocation of Funds

Revenue from Measure I will be used to provide funding for essential services such as:

• Providing public safety
• Addressing homelessness
• Improving streets, sidewalks, and infrastructure
• Increasing police, fire, and paramedic services
• Reducing traffic congestion 
• Maintaining parks, trails, and open space

Citizens' Oversight Committee

To ensure transparency and accountability, the City has established a Citizens' Oversight Committee. On March 19, 2025, the following were appointed to the committee:

• Business Seat: Carol Rogers
• At-Large Seat: Sabrina Covington
• Alternate: Karl Edward Trujillo

For more information, please visit Measure I | Escondido, CA