Measure I: Sales Tax Increase Begins April 1

About Measure I 

In the November 2024 election, Escondido voters approved Measure I with 61.12% in favor and 38.88% against, according to the San Diego County Registrar of Voters. This measure implements a one-cent sales tax increase, raising the sales tax rate from 7.75% to 8.75%, and is projected to generate approximately $28 million annually over the next 20 years. The funds will be dedicated to improving essential city services and infrastructure.

Revenue from Measure I will be used to provide funding for essential services such as:

• Providing public safety
• Addressing homelessness
• Improving streets, sidewalks, and infrastructure
• Increasing police, fire, and paramedic services
• Reducing traffic congestion 
• Maintaining parks, trails, and open space

For Businesses

• The increase applies to taxable retail goods and services sold in Escondido. 
• Local business owners are encouraged to prepare for this change by updating their point-of-sale systems, informing their customers, and ensuring compliance with the new tax rate.  
• Business owners are encouraged to check with the California Department of Tax and Fee Administration to verify if the items they sell are taxable to avoid future penalties. 

The City of Escondido recognizes the impact of tax changes on the business community and is committed to providing resources and support during this transition. 

For more information - www.escondido.gov/1219